FT10 – Understanding Why People Are Predictably Irrational With Dan Ariely

Posted by Mitch Joel on June 9, 2008

Welcome to episode #10 of Foreword Thinking – The Business and Motivational Book Review Podcast presented by HarperCollins Canada. Dan Ariely’s first book is the now best-selling, Predictably Irrational - The Hidden Forces That Shape Our Decision. We had this conversation a couple of months before the book came out and took the world by storm. The book is fascinating and the conversation is amazing. Did you know that we repeatedly and predictably make the wrong decisions in many aspects of our lives and that research could help change some of these patterns? As a behavioral economist, Dan Ariely studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. His interests span a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management, procrastination, dishonesty, and decision making under different emotional states. His experiments are consistently interesting, amusing, and informative, demonstrating profound ideas that fly in the face of common wisdom. Enjoy the conversation…

Book Information

Predictably Irrational by Dan Ariely

Predictably Irrational

The Hidden Forces That Shape Our Decision
By Dan Ariely

Show Notes