FT03 - How Punk (Marketing) Are You?

Posted by Mitch Joel on April 18, 2007

Welcome to episode #3 of Foreword Thinking - The Business and Motivational Book Review Podcast presented by HarperCollins Canada. I was always into punk music, so having the opportunity to interview Richard Laermer and Mark Simmons from the book, Punk Marketing was of interest to me. While the guys are not sporting the piss n' vinegar tattoos or torn jeans of the music genre from which they snagged their book title, they are asking us to, "get off your ass and join the revolution." Let's take a listen and hear just how punk they truly are…

Show Notes

Book Information

Punk Marketing by Richard Laermer & Mark Simmons

Punk Marketing

Get Off Your Ass and Join the Revolution
By Richard Laermer & Mark Simmons

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